Selecting the Panel

Closes 18 May 2022

Opened 20 Apr 2021


We asked an independent market research agency (SMSR Research Ltd) to recruit to the Citizens’ Panel on our behalf. SMSR were chosen due to their extensive experience of recruiting to Panels for other councils and public bodies.

SMSR randomly selected residents to telephone and asked them a series of questions about joining the Panel. Quotas were set on key demographics
(sex, age, ethnicity, disability and housing tenure) based on census data to ensure that those recruited were broadly representative of the borough’s population. SMSR were set additional quotas at a ward level to ensure representation from each of our 18 wards. 

SMSR also undertook some outreach work with community organisations, who might not otherwise participate, and some face to face recruitment to ensure the Panel reflects the diversity of the people who live in Kensington and Chelsea. 

The Panel will be refreshed after three years to give other residents an opportunity to participate. There may also some additional recruitment from time to time to ensure Panel numbers and responses to consultations remains high and continues to be representative.

Further Information

If you would like any further information, then please email


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