Housing Communications Preferences

We asked for Housing Management Residents' views on communication preferences and information shared by the Housing Management Team. 

Receiving information and topics of interest

• The most popular ways in which respondents would like to receive information about housing services were by post (74 per cent) and by email (46 per cent).
• Respondents were most interested in hearing about major works projects (43 per cent) and financial support from the Council and other partners (43 per cent).

Housing Matters magazine

• More than half (57 per cent) read it thoroughly and over a third (37 per cent) flick through it.
• Between seven in ten and eight in ten respondents agreed, to some extent, that the content was relevant (77 per cent), there was a good mix of information from the Council and articles written by residents (74 per cent), they trust the information (71 per cent) and that it is their main source of information and news in relation to Council housing (71 per cent).
• Over three-quarters (79 per cent) felt the level of detail in the articles was just right..
• Over three-quarters (78 per cent) would like to continue to receive it four times a year.
• The majority (86 per cent) felt it was just the right length.

Housing News enewsletter

• A total of 41 per cent read all of it and a similar percentage (42 per cent) scroll through it for items of interest.
• Around half to over two-thirds agreed, to some extent, that the content was relevant (68 per cent), they often click through links in the enewsletter (47 per cent), they trust the information (62 per cent) and that it is their main source of information and news in relation to Council housing (57 per cent)
• Over three-quarters (78 per cent) felt the level of detail in the articles was just right.
• Two-thirds (66 per cent) would like to continue to receive it monthly.
• The majority (82 per cent) felt it was just the right length.

• You wanted more information about the major works programme so over the coming year we’ll be doing more work to let you now what’s going on, what’s coming up and how you can get involved. We produced a map of the completed major works projects, and those coming on site over the next year at the Residents’ Summit i and we’ll look to produce this in a few more formats including video over the next six months.
• You wanted to hear less about consultations. When we make substantial changes to policies or procedures we always want to make sure that you can have your say and be informed. However, some of the changes we make are as a result of legislation that we have to follow so there’s not as much room for your input. We’ll still let know you know about them as a matter of course, but we’ll save the biggest push for consultations where you’ve really got an opportunity to steer the direction we’re moving. We’ve started using the co-design model for a few recent housing strategies (Resident Involvement and Asset Management) to expand the way we work with residents to improve services.
• We’re going to refresh our housing communications strategy in 2026. This will guide the subjects we focus on and the methods we use to reach you. We’ll be looking at the feedback from the survey as part of the data we use to support this strategy.